Hello! I’m Abby Ashton

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 Direct planning role within a fully integrated account team and is responsible for the development of digital media planning strategies for a range of clients.

Own trades in multiple DSP's, with a deep understanding of campaign management and optimization strategies (bid management, tactics, data and audience analysis, etc.) • Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting • Analyze campaign data & optimize towards maximum performance and client ROI • Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in realtime and long term • Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics) • Continually evaluate Programmatic strategies on perspective accounts, identify and test growth opportunities • Understand client brief and objectives to make partner and platform recommendations • Proactively monitor campaign activity for delivery, ad quality and performance • Work with Social, Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives Requirements

Responsible for digital media campaign tier 1 accounts (defined as high-revenue/high-strategic value) • Perform duties as a programmatic trader, including trading, designing, launching, and managing campaigns using Medicx Media’s demand-side platforms and bidding tools, primary DSP, TTD • Assist the Director of Digital Media Strategy in establishing best practices and generate supporting documentation to help strategist team • Contribute to revenue growth by providing incremental opportunities • Act as subject matter expert for our demand platform stack, including DSP, ad serving and verification platforms • Extend subject matter expertise and guidance in analyzing campaign 1st and 3rd party data and providing insights and trends • Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, cost management, identifying and implementing optimizations, issue identification and escalation performance is efficient and effective • Work with Sales team to understand goals, address client needs, and communicate results and insights back to clients • Work with internal Operations and Product Technology teams to design and implement new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Identified business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options • Conducted daily presentations in-person and on calls to Digital Agencies • Sold products by establishing contact and developing relationships with prospects; recommending solutions • Prepared reports by collecting, analyzing, and summarizing information

Managed all viral vendor relations to build publisher-facing partnerships to ensure high levels of customer retention • Worked closely with all customer-facing departments to ensure that each customer receives the highest standards of service • Evaluated potential new partners, platforms and opportunities for revenue growth • Responsible for the day-to-day management and partnership with our core SSP/DSP/network partners to help clients monetize their entire portfolio of video and display impressions • Responsible for bringing on new business via programmatic executions

• Managed 30+ top tier US publisher accounts • Ensured the timely and successful delivery of Zinio’s solutions according to customer needs and objectives • Developed new business with existing clients

• Forecasted and tracked key account metrics 

•  Communicate with account and sales teams to plan projects within budget

• Manage client expectations with day-to-day reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis

• Identify and manage project risk and maintain project plan

• Work with project management team on improvements of digital systems

• Analyse feedback from the client, senior team members, contractors, account and sales teams and other key stakeholders

Provided campaign management through the pre and post sales process by handling all communication • Worked with third party vendor in production of campaigns • Managed the trafficking process to ensure proper flight dates

Assisted in creating/implementing a new ad system to be used for order entry and billing purposes (6month project) • Conducted a project evaluation review to assess the project Created digital marketing proposals for clients based on Mobile and Advance Audience Targeting • Tracked digital campaigns both in performance and delivery Provided Social Media services for clients